Branding: Client is the product

January 23, 2012, 14:56
Filed under: Branding, Web

When we look to produce a brand with a client, it’s usually for a product that they produce, less often the client IS the product. Working with someone who speaks and writes for a living means that she was the crux of the business – she was presenting herself. What made this even more different was the religious element. Modern Christianity which is every bit as traditional in as you’d expect in intention, but didn’t come wrapped up in an orthodox stereotype of stuffiness and inflexibility.

The brand had to describe this standpoint and appeal directly to young adults and the experienced church-goer alike, but the important factor was the delivery had to mesh well with the online world, be readable, simple, lively and designed for the iPad generation. These designs were put together for the initial stage to illustrate my early thoughts, taking directly from commonly used icons from blogs – one of the client’s favoured media – tailoring it to her with a website to match her online sales, keeping it light and lively letting her content do the talking next to it.