A new client with us is a transport company, cleverly run as a self-supporting charity – the Eco taxi service and school bus services pay for the community transport offered in the area. Recently, some serious company growth meant they felt it was time for a full magazine format annual report to make people more aware of what the charity can do.
Part of the concept I put forward would be that the focus should be on all the people that make the organisation work; as they train on the job, employ locally and make huge contributions to people in the area’s lives.
I can say this with total confidence as the budget didnt allow for an external photographer – so I was drafted in and spent 2 days on mini-buses, at day centres, hospitals, running up and down Kensington High Street with scooter users and generally meeting all the people that work and volunteer at Westway – a really incredible team and a pleasure to take portraits of, as they were to be the story tellers for the report. Every service was to have a key member of staff or service user portrait to go along with individual articles and statistics on it.
I wanted the overall feel to the report to be as if you were popping into the HQ, friendly, open and enthusiastic. Appealing to those who find their lack of mobility frustrating and a burden and turning it into a non-issue – as that’s the mindset for the company and the reason they want further support – getting around should be simple and they want to help.
I wanted the images to be personable and like an identifiable dialogue with the reader, so kept them very simple: Digital Book to read in full here.
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[...] was one such brief – as seen here for last year’s edition, I had done the photography, design and art direction and was wondering actually whether getting [...]
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